Selected Videos

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2013 Presidential Address to the Society for Consumer Psychology  on the pitfalls of academic consumer science and how to resolve them

The Seven Sins of Consumer Psychology
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Interview with evolutionary psychologist and free-speech champion Gad Saad founder of the Saad Truth

Interview with Gad Saad for the Saad Truth

Keynote speech at the '17 Brite Conference at Columbia

What is Your Brand's True Character?
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Project for Wyndham Hotels conducted in the context of the Strategic Consumer Insight class at Columbia Business School

Designing the Hotel of the Future
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An introduction to the science of feelings and emotions for marketers.  organized by the Marketing Science Institute

What Every Marketer Should Know about Feelings & Emotions

© 2018 by Michel Tuan Pham

Plenary speech at Brite 2017