The Seven Sins of Consumer Psychology

2013 Presidential Address to the Society for Consumer Psychology  on the pitfalls of academic consumer science and how to resolve them

Interview with Gad Saad for the Saad Truth

Interview with evolutionary psychologist and free-speech champion Gad Saad founder of the Saad Truth

What is Your Brand's True Character?

Keynote speech at the '17 Brite Conference at Columbia

Designing the Hotel of the Future

Project for Wyndham Hotels conducted in the context of the Strategic Consumer Insight class at Columbia Business School

What Every Marketer Should Know about Feelings & Emotions

An introduction to the science of feelings and emotions for marketers.  organized by the Marketing Science Institute