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Michel Tuan Pham
Kravis Professor of Business
Columbia University
Selected videos
Selected Videos
The Seven Sins of Consumer Psychology
2013 Presidential Address to the Society for Consumer Psychology on the pitfalls of academic consumer science and how to resolve them
Interview with Gad Saad for the Saad Truth
Interview with evolutionary psychologist and free-speech champion Gad Saad founder of the Saad Truth
What is Your Brand's True Character?
Keynote speech at the '17 Brite Conference at Columbia
Designing the Hotel of the Future
Project for Wyndham Hotels conducted in the context of the Strategic Consumer Insight class at Columbia Business School
What Every Marketer Should Know about Feelings & Emotions
An introduction to the science of feelings and emotions for marketers. Organized by the Marketing Science Institute
Genuine Customer Insight? The 5 Key Questions You Need to Answer
A 30 min webinar for Columbia Business School Executive Education
Michel Tuan Pham
Plenary speech at Brite 2017
European ACR Conference in Ghent
With conference co-chairs Maggie Geuens and Iris Verveer and their team
Michel Tuan Pham
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