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Michel Tuan Pham is the Kravis Professor of Business in Marketing at Columbia Business School, which he joined in 1994. He is the Research Director of the Center for Global Brand Leadership and Co-Director of Columbia’s Brand Leadership program for executives. He has a Licentiate degree in Applied Economics from the Catholic University of Louvain-Mons in Belgium and M.A. and Ph.D. degrees in Business-Administration/Marketing from the University of Florida, Gainesville. He is a Fellow and past President of the Society for Consumer Psychology.


Michel's research lies at the intersection of consumer behavior, psychology, and marketing. He studies the role of feelings and emotions in judgments and decisions, consumer motivation and decision making, and consumer responses to branding and marketing communications, including sponsorship. He has published more than 50 articles in outlets such as Journal of Consumer Research, Journal of Marketing Research, Psychological Science, Organizational Behavior and Human Decision Processes,  and Journal of Consumer Psychology. He founded the Research on Emotions and Decisions (RED) lab at Columbia.


Michel teaches in all four programs that Columbia Business School offers. In the MBA and EMBA programs, he regularly teaches the core Marketing course, an elective on Strategic Consumer Insight, which he developed, and a Global Immersion Course on Vietnam. In the PhD program, he teaches advanced seminars on Consumer Behavior and Experimental Design and Analysis. In Executive Education programs, he co-directs the Brand Leadership program, directed the Strategic marketing Managment program, and teaches in a variety of other open-enrollment and custom programs.

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