Selected Videos

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2013 Presidential Address to the Society for Consumer Psychology  on the pitfalls of academic consumer science and how to resolve them

The Seven Sins of Consumer Psychology
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Interview with evolutionary psychologist and free-speech champion Gad Saad founder of the Saad Truth

Interview with Gad Saad for the Saad Truth
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Keynote speech at the '17 Brite Conference at Columbia

What is Your Brand's True Character?
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Project for Wyndham Hotels conducted in the context of the Strategic Consumer Insight class at Columbia Business School

Designing the Hotel of the Future
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An introduction to the science of feelings and emotions for marketers.  organized by the Marketing Science Institute

What Every Marketer Should Know about Feelings & Emotions

© 2018 by Michel Tuan Pham